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Organizational
Development
Organizational
development
(OD) is
an
application
of
behavioral
science to
organizational
change. It
encompasses
a wide array
of theories,
processes,
and
activities,
all of which
are oriented
toward the
goal of
improving
individual
organizations.
Generally
speaking,
however, OD
differs from
traditional
organizational
change
techniques
in that it
typically
embraces a
more
holistic
approach
that is
aimed at
transforming
thought and
behavior
throughout
an entity.
Definitions
of OD
abound, but
they are all
predicated
on the
notion of
improving
organizational
performance
through
proactive
activities
and
techniques.
It is also
worth noting
that
organizational
development,
though
concerned
with
improving
workforce
performance,
should not
be mistaken
for human
resource
development.
"Organization
development
is the
planned
process of
developing
an
organization
to be more
effective in
accomplishing
its desired
goals, It is
distinguished
from human
resource
development
in that HRD
focuses on
the personal
growth of
individuals
within
organizations,
while OD
focuses on
developing
the
structures,
systems, and
processes
within the
organization
to improve
organizational
effectiveness."
Organizational
Development
Basics
Although the
field of OD
is broad, it
can be
differentiated
from other
systems of
organizational
change by
its emphasis
on process
rather than
problems.
Indeed,
traditional
group change
systems have
focused on
identifying
problems in
an
organization
and then
trying to
alter the
behavior
that creates
the problem.
OD programs
usually
share
several
basic
characteristics.
For
instance,
they are
considered
long-term
efforts of
at least one
to three
years in
most cases.
In addition,
OD stresses
collaborative
management,
whereby
managers and
employees at
different
levels of
the
hierarchy
cooperate to
solve
problems. OD
also
recognizes
that every
organization
is unique
and that the
same
solutions
cannot
necessarily
be applied
at different
companies—this
assumption
is reflected
in an OD
focus on
research and
feedback.
Another
common trait
of OD
programs is
an emphasis
on the value
of teamwork
and small
groups. In
fact, most
OD systems
use small
teams—or
even
individuals—as
a vehicle to
implement
broad
organizational
changes
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