Customer
Satisfaction
Survey
Customer
satisfaction
Survey is a business
term which is used
to capture the idea
of measuring how
satisfied an
enterprise's
customers are with
the organization's
efforts in a
marketplace.
Every organization
has customers of
some kind. The
organization
provides products
(goods and/or
services) of some
kind to its
customers through
the mechanism of a
marketplace. The
products the
organization
provides are subject
to competition
whether by similar
products or by
substitution
products.
The reason an
organization is
interested in the
satisfaction of its
customers is because
customers purchase
the organization's
products. The
organization is
interested in
retaining its
existing customers
and increasing the
number of its
customers.
Customer
satisfaction Survey
is an ambiguous and
abstract concept and
the actual
manifestation of the
state of
satisfaction will
vary from person to
person. The state of
satisfaction depends
on a number of both
psychological and
physical variables.
The level of
satisfaction can
also vary depending
on other options the
customer may have
and other products
against which the
customer can compare
the organization's
products.
